Is environmental protection even a concern anymore?

  When it comes to the word "environmental protection," people always have endless topics to discuss, countless stories to share, and endless complaints to voice.

In the decorative materials industry, "green and environmentally friendly" is the primary concern for consumers when purchasing products.

As an industry insider, during a survey on the environmental status of Chinese wood-based panels, I had the opportunity to interview the CEO of a leading company in the melamine board industry, Wangye brand. "Do you think the environmental performance of your wood-based panels is your advantage?"

"Is this a big deal?" The boss's answer completely surprised me.

"How can it not be a big deal?"

"Environmental protection is to our wood-based panels what the body is to a person. You must be healthy to grow strong and become a useful person!"

"Could you explain this to me in more detail?" I asked, though I didn't quite understand.

"Environmental protection has become a basic, entry-level requirement in the board industry, at least for our brand. If you are still emphasizing and promoting your products as environmentally friendly at this stage and using it as a selling point, do you think it is necessary?"

The CEO paused for a moment, then said, “We have always been confident in the quality of our products, including their environmental friendliness. Of course, this is based on our strong production foundation. First of all, our board production base is the largest in Asia in terms of scale and production volume. Our production equipment and processes are also the most advanced in the country. Therefore, all our products are manufactured in our own factory, and there is no issue of outsourcing.”

 

We have an absolute advantage over any other brand in quality control, as reflected in our slogan, "I'm environmentally friendly because I manufacture," which is also the essence of our company's development. Furthermore, all products manufactured in our factory meet the E0 environmental standard, eliminating cross-contamination caused by the spread of formaldehyde and other free harmful gases during production and storage.

"At the same time, as the drafting unit of the national standards for paint-free ecological boards and plywood, we have always held ourselves to the role of an industry benchmark. It is also our responsibility to make good products and set a good example. So, environmental protection is not a problem!" What a boastful tone!

But what you said seems to make a lot of sense. "So, what counts as a big deal to you?"

"Let's go back to the example I gave earlier. 'Developing talents and making them useful' is the most important thing for us at this stage."

"Continue!" I didn't even need to ask.

"Effectiveness, health, and price are some of the issues that homeowners care about when decorating. Aesthetics can be addressed by finished furniture, which is also an advantage. Environmental friendliness is something that finished furniture, which generally uses E1 grade MDF as the base material, cannot achieve. Cost-effectiveness is something that finished furniture, which has high distribution costs, cannot offer. So what we do is provide products or solutions that can solve these issues that consumers care about most. This is our advantage."

 

After finishing the last sip of water in his cup, he continued, "Our intelligent paint-free ecological board comes with matching auxiliary products for every product and every color, enabling multifunctional and personalized home customization. This completely breaks through the single use of boards as a basic material, and the aesthetics of customized home furnishings can be completely comparable to finished furniture."

 

Secondly, intelligent paint-free ecological boards are made of solid wood, meet the E0 environmental standard, and their health benefits are self-evident. At the same time, custom-made furniture made with intelligent paint-free ecological boards offers short construction time and high cost-effectiveness; enjoying excellent value for money with minimal time and expense is always everyone's highest expectation when shopping.

We just can't stop. "Don't forget, user experience is very important. As a value-added service in the sales process, you must pay attention to it. We have done a lot of work in this area. In addition to the real-life experience area in the specialty store, the company has also developed a smart paint-free ecological board customization experience system."

Consumers can preview the effect of decorating with smart paint-free eco-boards via computer and mobile phone, providing reference and guidance for material selection; furthermore, each of our boards is equipped with multiple high-tech invisible anti-counterfeiting marks, blocking the breeding ground for counterfeit and inferior products and giving consumers a safe and reliable purchasing environment..."

 

Environmental protection is a big deal, but for some brands it's really not a problem!