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Henan, a crucial cradle of Chinese civilization and the heartland of the Three Sovereigns and Five Emperors, has been a hub of commerce and culture throughout history. On January 22, 2017, the National Development and Reform Commission officially supported Zhengzhou's development into a national central city. Henan has already shown signs of rapid growth in the implementation of the national development strategy of "Rise of Central China," attracting businesses from all over to compete in the Central Plains. Henan is undoubtedly a vital link in the national market layout of the Shenghua Yunfeng Moganshan brand, and Shen Xuhong, chairman of Henan Sendasen, a distributor of Moganshan boards, is a "pioneer" in expanding the brand's board market in Henan.
Shen Xuhong entered the decorative building materials industry in the summer of 2005, and five years later he resolutely chose to become a distributor of branded wood-based panels. Currently, his panel distributor, Henan Sendasen, has more than 20 members. In 2019, he led his team to achieve sales performance that increased by more than 40% year-on-year.
He said that life involves many choices and decisions. At the beginning of entrepreneurship, one might simply be drawn to a particular opportunity, or even act on impulse. But once you enter the field, get on the right track, and understand it thoroughly, you realize it's not so simple. Whether to go all out and persevere-that's what makes a choice or decision. A few years ago, Shen Xuhong faced a similar choice. On one hand was the sales network he had painstakingly built, with distributors throughout various county-level cities in Henan; on the other hand was the wood-based panel brand that Shenghua Yunfeng had carefully cultivated over several years of cooperation.
Shen Xuhong remembers one evening when he calmly pondered a question: "What do I want?" He was still young and wanted to create a career of his own, a career that would make his parents and peers proud. But he had a clear understanding of himself. Over the years, he had become more professional in the plywood industry and had built a deep friendship with Shenghua Yunfeng through years of cooperation. Distributors who choose to cooperate with manufacturers must be unwaveringly loyal; sometimes, loyalty is more valuable than sales volume.
The brand marketing concept is the result of over twenty years of practice and the collective wisdom of board distributors across the country. In cooperation with a large enterprise like Shenghua Yunfeng, the "ceiling" that cannot be broken through on one's own is no longer a growing pain.
Shen Xuhong believes that her biggest takeaway from joining the board material distributor team is not only the continuous growth in revenue, but more importantly, the understanding of teamwork gained through exchanges with the management and sales team of Shenghua Yunfeng. "Before, I tried to do everything myself, and the employees' only purpose was to help me with the physical labor," Shen Xuhong said. "Now my mindset has changed. In the Henan Sendasen board material distributor team, I am the team leader. I collect work information and feedback from employees every day, tell them the general direction of development, and find ways to increase their income and benefits." A truly dedicated team can never have too many members. The wisdom generated by the team is the foundation for the board material brand's success throughout Henan. Although the work is tiring, the sense of accomplishment is overwhelming.
Shen Xuhong believes that a crucial aspect of business is information differentiation. Increasing homogenization has intensified competition in the decorative building materials market, demanding that distributors possess stronger "networking" capabilities regarding market information. He has efficient information channels in Henan Province and its capital, Zhengzhou. He and his subordinates maintain seamless communication and consistent information flow with various distributors, allowing him to react to market changes a step faster than his competitors.
In recent years, Henan Sendasen, a wood panel distributor, has undertaken many landmark projects in Zhengzhou, including the office building of the Henan Provincial Supreme People's Court, the Henan Provincial People's Hospital building, Xintian 360 Plaza, Zhenghong City, and the Henan Zhengshang Real Estate project.
Against the backdrop of the "major infrastructure" initiative, the building materials industry is sure to usher in a new spring. Shen Xuhong believes that while the COVID-19 pandemic has had a significant impact on the national economy and various social undertakings, we have reason to believe that this impact is temporary. The current focus should be on how to closely connect with consumers and engineering projects, working together both online and offline.