Product innovation is the only way to solve the problem of product homogenization among board brands.

2025-11-04

Every industry, after reaching a certain stage of development, will inevitably encounter various problems. Many experts on the board industry website now point out that the industry has reached a point where homogenization is rampant. This homogenization has permeated the entire home building materials market, thus hindering the industry's overall development. So, how can companies escape this predicament of homogenized development? Many board manufacturers have resorted to their trump card: technological and product innovation.

Product innovation is the only way out for the panel industry.

Faced with the severe homogenization in the panel industry, many companies have resorted to various innovative strategies to gain a foothold. However, in the face of fierce competition, even minor innovations are easily obscured and overlooked. No matter what new product concept or design is launched, numerous imitators will emerge overnight to dominate the market. This blind imitation has stagnated the development of the panel market. Many panel companies no longer pursue core technologies or their own resource advantages, but simply copy and reproduce, leaving their products at a mere replica level without any technological support. This has resulted in a lack of brand awareness in the entire panel market, leading to a complete lack of international competitiveness for the domestic panel industry. Many companies are unable to cope with this predicament and have exited the market, while the remaining companies continue down the path of copying. However, this development trend has severely damaged the entire panel industry, plunging them into a developmental dilemma. The only solution is to innovate core technologies.

Added value enhances the competitiveness of panel manufacturers

The current board market offers a wide variety of products, differing greatly in terms of technology, raw materials, and processes, with varying specifications, grades, and levels. Naturally, prices also vary significantly depending on the product. Given current consumer attitudes, product functionality has a significant impact on consumers, so increasing added value is the key to addressing this issue. This information can be found on the China Board Network.