How can panel manufacturers conduct word-of-mouth marketing and achieve its effects?

Every company wants to promote itself, and with the internet so developed now, it's natural to seize this opportunity to promote oneself online. Panel manufacturers are no exception; they all want to take advantage of this opportunity to market themselves, significantly increase their order volume, and make more people aware of their brand. So, how exactly should panel manufacturers conduct online reputation marketing? Let's discuss that today.

I. Corporate Positioning

The first step to successful word-of-mouth marketing is to accurately define your company's positioning. This requires a systematic analysis to determine your target audience and the unique advantages of your products that will attract consumers. Only after understanding your product's strengths can you amplify them and promote them effectively. Furthermore, your advertising should be tailored to the consumer's perspective. Some companies engage in flashy, exaggerated claims in their word-of-mouth marketing, making their claims seem impressive, but the reality is often different. Would you buy such a product?

Definitely not, because today's consumers are very rational. They will examine your product and your company from multiple perspectives. So what we need to do is amplify our advantages and be realistic. Only in this way can consumers be willing to choose our company. We also need to understand how consumers view our company or our products so that we can grow and make our products better.

II. How to build a reputation

How to build a "reputation"? Word-of-mouth marketing is actually a marketing tactic, and it's not something that can be easily achieved. It involves gradually identifying your strengths, amplifying them, and clearly defining your target audience. Only then can you achieve the desired effect of word-of-mouth marketing. For example, Jia Duo Bao's advertising slogan, "Afraid of getting a sore throat? Drink Jia Duo Bao," clearly defined its brand positioning with just this one line, thus building its reputation and making the platform instantly memorable.

So what we need to do is achieve this effect: make users remember us in one sentence, then we will build our reputation and achieve our marketing goals.