The Birth of the King Coconut New Cedar

On April 29, 2019, Da Wang Ye's new cedar wood was officially launched, receiving widespread praise for its unique and superior quality. Many people are also very curious about the "story behind" the new cedar wood. Today, Da Wang Ye will answer your questions and tell you about the process of a new product from project initiation to research and development to market launch.

1. Origin: Born for Better Products

▲New Chinese fir eco-friendly paint-free board

All new products are designed to meet market demands and satisfy consumers. The new cedar eco-friendly paint-free board was launched at the 2019 Da Wang Ye New Product Strategy Launch Conference. It is the result of the combined efforts of the entire group in R&D innovation and promotion, with all aspects closely linked and systematically integrated, aiming to create a new product landscape for the market and provide consumers with higher quality products.

2. Project Initiation: Upgrading and Replacement of Chinese Cedar Trees

▲Forest

The cultivation history of Chinese fir is very long, dating back to the late Warring States period in China, and it has been widely used in furniture making for thousands of years. In 2010, Chinese fir melamine-faced board was officially launched as a patented product, occupying a significant market share in the domestic wood-based panel market.

However, over the years, with the improvement of people's living standards, the simple performance and slightly weaker quality of cedar wood pre-finished boards could no longer meet the increasingly sophisticated needs of consumers. Based on an understanding of the market situation, it was decided to upgrade the cedar wood pre-finished boards.

3. Research on Changes in Consumer Demand

▲A detailed analysis will be conducted before the new product is launched.

The wood-based panel market is constantly changing, as are the evolving and upgrading consumer demands. Through continuous market research, it has been found that in today's rapidly developing economy, consumers' needs for wood-based panels are no longer simply about pursuing high quality at low prices.

Consumers have higher requirements for the environmental friendliness, stability, utilization rate, and maintenance frequency of wood-based panels. Chinese fir is a common fast-growing wood in my country. Although it is inexpensive, its quality cannot fully meet the needs of consumers, and it also requires consumers to maintain it very frequently. This is not suitable for consumers' fast-paced lifestyle, so upgrading is an inevitable path.

4. Explore and discover new, higher-quality wood species

▲New cedar wood display area

After determining the upgrade direction, we carefully examined the various properties of cedar wood and worked closely with domestic and international procurement centers and product research laboratories to find a new wood species with superior quality. According to statistics, we conducted nearly 100 wood species searches, 1,280 wood tests, and 27,520 data comparisons before finally selecting the new cedar wood.

Compared to cedar, which has many knots, is lightweight and soft, has a moderate moisture content, is prone to cracking and deformation, has a moderate utilization rate, and requires frequent maintenance, new cedar has very few knots, excellent material quality, high utilization rate, stable moisture content and is not prone to cracking and deformation, and also has excellent insect and borer resistance. Its environmental performance reaches formaldehyde-free level, making it the best choice for consumers' furniture materials.

5. Procurement and Selection of High-Age Raw Materials

▲New cedar wood is imported from overseas

The new fir ecological board uses high-quality core material from the equator, imported from the tropical rainforests of Southeast Asia, 4,337 kilometers away. The abundant sunshine and rain have forged its solid wood, which has been classified as Grade 1 timber by the local inspection bureau.

During the procurement process, only high-quality core timber from trees at their prime age is selected. The logs are then dried for up to 10 days at overseas procurement bases to ensure uniform moisture content and minimize deformation.

6. Production – 24 precision processes

▲New cedar wood undergoes import customs inspection

New cedar wood travels across the ocean to the Da Wang Ye Jiashan plywood manufacturing base. It first undergoes quality inspection by the Chinese customs, then by the manufacturing base, and finally goes through 24 production processes and a full-process quality inspection to ensure that it is delivered to thousands of households in the best "quality".

It is worth mentioning that three advanced formaldehyde removal processes were applied during the production process, which effectively removed formaldehyde and other harmful substances, making the finished product odorless and with a formaldehyde release of ≤0.03mg/m³, meeting the enterprise standard for formaldehyde-free products, which is 3 times better than the national standard.

7. The Stunning Debut of New Cedar Wood

▲New Product Launch & New Cedar Wood Fashion Show

The launch of a new product requires promotion from the sales end to the market end. The new fir ecological paint-free board was created in response to the upgrading needs of consumers. By letting more people know about it, more consumers will have new choices, making it easier for them to solve their home decoration problems and more convenient to meet their home decoration needs.

On April 29th, the 2019 New Product Strategy Launch Conference was grandly opened. Utilizing a fashionable model catwalk and an innovative display showroom, the new cedar eco-friendly paint-free board made a stunning debut, leaving a lasting impression on the attending guests and viewers watching the live stream. Subsequent online and in-store promotion measures will further inform more consumers about this superior and innovative choice.

8 Services: Thoughtful service from delivery to after-sales support

▲After-sales service

We have always regarded service as the core of our competitiveness, striving to provide the best possible service from delivery to after-sales support.

After the new fir eco-friendly paint-free board was launched and gradually entered the market, we have established a complete customer file system to provide full follow-up services from purchase to use, and to solve the problems reported by customers in real time, so that consumers can buy with confidence and have no worries about after-sales service.

From determining the cedar upgrade plan to the official launch of the new product, we have always adhered to the original intention of prioritizing consumer needs and implemented the upgrade plan efficiently. This has allowed the new cedar eco-friendly paint-free board to steadily grow from a small prototype into a high-quality and complete finished product, providing consumers with truly excellent boards.

In the future, this spirit of innovation and progress, and the unity of the entire team, will continue to be upheld, and we will continue to develop new products for the market and consumers.