E-commerce has become a secret weapon for engineered wood products companies to overcome their transformation dilemmas.

After a period of rapid development, engineered wood panel manufacturers have entered a bottleneck phase. In recent years, many have faced losses or even bankruptcy. As traditional enterprises, engineered wood panel companies have struggled to break free from this predicament, as evidenced by the numerous store closures. Faced with this transformation dilemma, business owners have resorted to various ingenious strategies and unconventional methods to address this challenge. In particular, the emergence of e-commerce has pointed many engineered wood panel companies towards new directions and opened up new avenues for development.

Transformation and upgrading for development

Faced with a wave of bankruptcies, the engineered wood products industry, as a representative of traditional enterprises, is powerless to reverse this predicament on its own. The development of various industries has become the final straw that broke the camel's back. The industry reshuffling has made the already chaotic engineered wood products industry even more precarious and anxious. According to the situation in several major wood products markets, many small and medium-sized engineered wood products enterprises have closed down, and distributors are unable to continue operating. However, there are reasons for the predicament faced by building material manufacturers. After the national macro-control of the housing and real estate market, the entire industry is in a slump. Due to the reduction in projects, the overall development of the building materials industry has stagnated. Therefore, the situation of overcapacity has been placed in front of engineered wood products enterprises. Faced with a large amount of inventory, traditional engineered wood products enterprises must seek room for development through transformation and upgrading. To achieve substantial development, engineered wood products enterprises must inject technological content into their products and use brands to save the market and the enterprise.

E-commerce has become a secret weapon for sales.

In this era of rapid technological development, the emergence of the internet has transformed the development of numerous industries. Engineered wood products companies have also turned their sales focus to e-commerce, opening up new sales channels for the industry. Although some problems remain in these newly developed channels, such as poor information flow or the inability to create dedicated platforms for the building materials industry, these difficulties are temporary. By effectively utilizing the internet and e-commerce, consumers can gain a better understanding of the engineered wood products industry and have greater confidence in the development of engineered wood products companies, leading to tangible results and significant sales growth.