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Product leadership - wardrobes are highly sought after in the market
The wardrobe industry is emerging, but awareness in China has lagged behind that of other countries. Tubaobao Wardrobe is pioneering this field, focusing on understanding consumer needs to create a home environment that integrates functionality, aesthetics, and performance. Furthermore, through personalized home customization and a one-on-one service system, users receive a customized home that meets their individual needs.
The wardrobes also utilize extensive use of high-tech ecological wood, which is controllable and stable, resisting bending, cracking, and twisting. The application of bionic principles addresses the increasing scarcity of natural forest resources and meets consumer demand for decorative effects and usage of different wood species. The star product of the year, "Fontainebleau," is a global leader in technological veneer sales and has won the American Innovation Award.
In addition, the wood source of the wardrobe is healthy and environmentally friendly board materials, and long-lasting formaldehyde-purifying ions are added to the surface. Nano-silicon chips derived from clay absorb harmful substances such as formaldehyde and benzene in the space. Secondly, chitosan derived from shrimp and crab shells penetrates the formaldehyde factor and eliminates formaldehyde, truly ensuring the health and safety of the room.
After unremitting efforts, the Chinese people's understanding of the wardrobe industry has made a qualitative leap.
Convenient transactions - a sound monopoly system + product sales network covering all parts of the country
In 2005, the company opened its first specialty store in Qingdao, marking the beginning of its exploration of a network marketing system. In 2010, the company completed full coverage of its specialty store network in East China and established a nationwide network framework. In 2013, the sales network was further expanded. These two systems greatly facilitate consumer needs, allowing consumers to enjoy a comfortable home life with just a few clicks.
Stable quality - avoid product quality risks, stable quality and good results
At present, it has fully passed ISO9001, ISO14001 international quality and environmental management system certification, China Environmental Labeling Product Certification, CARB certification, and won the honorary titles of China's well-known trademark and iconic brand in the plywood industry.
The industry has always been a leader in the research and development and marketing of environmentally friendly decorative materials in China. All products meet the stringent European E0 and E1 environmental standards. In 2010, the company launched formaldehyde-free products, striving to achieve even higher environmental standards.
Reduce costs - low product costs
In the early days of the company, timber was sourced nationwide, even overseas, a significant expense and labor intensive. After gaining a comprehensive understanding of the strengths and weaknesses of each wood type and conducting extensive testing and evaluation, the company established a comprehensive and mature system for forest resource cultivation and global sourcing. This includes the development of 230,000 mu (approximately 1,000 acres) of fast-growing forest bases in Zhejiang, Jiangsu, and Jiangxi, as well as 350,000 mu (approximately 1,000 acres) of log forest bases in Africa. This abundant reserve of resources effectively addresses concerns about supply exceeding demand, significantly reduces costs, and provides consumers with affordable, high-quality, and cost-effective products.
Technological wood harvesting, cost reduction and green consumption will help promote the continuous development of China's environmental protection cause.
Keep communicating with customers - timely obtain customer needs and recognition of wardrobes
We offer a full-cycle suite of services, from early-stage communication and design, mid-term solution planning and measurements, to post-sales service. Professionals provide follow-up services, ensuring perfection and maintaining our original aspirations. This way, from pre-sales to after-sales, wardrobe service personnel can maintain timely communication with consumers, listen to their opinions, and correctly handle issues.
Adapt to environmental changes - products can be innovated and transformed in a timely manner according to market demand
Nowadays, consumer demands are becoming increasingly diverse and personalized. To find products that best meet consumer needs, we not only continuously innovate our products to meet the changing market demands, ensuring uniqueness, quality, and innovation in appearance, function, and features, but also provide personalized customization services, including one-on-one design, customization, and service, to meet the ever-changing market environment. Our rich and colorful combinations and unique design styles meet the needs of people from all walks of life.
Organizational Reengineering - Continuously optimizing organizational structure based on market changes
Since its establishment, it has matured rapidly, expanded rapidly in scale, and filled with personnel quickly. In order to avoid the mismatch between the speed of enterprise efficiency improvement, the company has formed a professional organizational structure to face market risks and make all-out plans.
Shaping the market – the company has the ability to create innovative wardrobe categories
Children's life and health are of paramount importance. Focusing on children's health, we are the first to develop non-toxic and harmless children's wardrobes and an overall home environment that helps children grow. We open up innovative products and open up new avenues for the Chinese wardrobe market.
In the future, we will definitely follow the road of innovation and research and development, based on the perspective of continuing to pay attention to the life and health of the Chinese people, develop healthy wardrobes with diverse functions, and continue to contribute to China's sustainable development and green cause.
Eight key pillars of both soft and hard power will comprehensively drive the accelerated development of China's wardrobe market. 2018 is a crucial year for strategic deployment. We will unhesitatingly pursue innovation, maintain sufficient focus and investment, shoulder our mission and responsibility, and create new value.