Product innovation is the only way to solve the homogeneity of board brand products

2025-10-15

No matter what industry it is, problems of one kind or another will inevitably arise after a certain period of development. Many experts on the Panel Network have expressed that the panel industry has reached a point where homogeneity is rampant. This phenomenon has permeated the entire home building materials market, and this development situation has constrained the entire panel industry's growth. So, faced with this reality of homogeneous development, how can one escape this quagmire? Many panel companies have resorted to their ultimate strategy: technological and product innovation.

Product innovation is the only way out for the panel industry

Faced with the serious situation of homogeneity spreading in the panel industry, many companies in the panel industry have also come up with surprising strategies, hoping to use innovation to gain a foothold. However, in the face of vicious competition, the small innovative achievements of many companies are easily covered up and ignored. No matter what new product concept or design style you launch, numerous imitators will appear overnight to occupy the entire market. This blind imitation has caused the development of the panel market to stagnate. Because many panel companies no longer pursue the core technology of their products and their own resource advantages, they just blindly copy and replicate, so that the products they produce only stay at the level of replication without any technical support. In this way, the products in the entire panel market have no brand concept, so the domestic panel industry has no competitiveness in the international market. More companies are unable to face this dilemma and many have withdrawn from the market. The remaining companies are just going further and further on the road of replication. However, this development direction has made the entire panel industry unbearable and trapped in the dilemma of its own development. The only solution is to innovate core technology.

Added value enhances the competitiveness of plate companies

There are many products on the current board market. Whether in terms of technology, raw materials, or workmanship, they have very different specifications, grades and levels. Of course, the prices vary depending on the product. From the current consumption concept, product functions have a great impact on consumers, so increasing added value is the way to solve this problem. You can learn more about it through the China Board Network.