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In the decorative materials industry, "green and environmentally friendly" is the first concern of consumers when purchasing products.
As an industry insider, during a survey on the environmental performance of Chinese wood panels, I had the opportunity to interview a CEO of Wangye, a leading company in the paint-free wood panel industry. He asked, "Do you think the environmental performance of your panels is an advantage?"
"Is that a big deal?" The boss's answer completely surprised me.
"Why is it not a big deal?"
"Environmental protection is as important to our boards as health is to a person. You must be healthy to thrive and become successful!"
"Can you explain it to me in more detail?" I seemed to understand.
"Environmental protection has become a basic, entry-level requirement in the panel industry, at least for our brand. If you're still emphasizing and promoting your products as environmentally friendly and using this as a selling point at this stage, do you think it's necessary?"
The CEO paused and said, "We are always confident in the quality of our products, including their environmental friendliness. This is of course based on our strong production base. First of all, our panel production base is the largest in Asia in terms of both scale and output and sales volume. Our production equipment and process quality are also the most advanced in the country. Therefore, all our products are manufactured in our own factory, so there is no need for outsourcing.
We have an absolute advantage over any other brand in terms of quality control, as reflected in our slogan, "I am environmentally friendly because I manufacture," which is the essence of our corporate development. Furthermore, all products produced in our factory meet E0 environmental standards, eliminating cross-contamination caused by the spread of free harmful gases such as formaldehyde during production and warehousing.
"At the same time, as the national standard drafting unit for paint-free ecological boards and blockboards, we always restrain ourselves as the industry benchmark, and it is also our responsibility to make good products and set a good example, so environmental protection is not a problem!" What a big tone!
But what he said seemed to make sense. "So what counts as a matter for you?"
"Let's go back to the example I gave earlier. 'Becoming a talent and a useful person' is our most important priority at this stage."
"Continue!" Actually, there was no need for me to ask.
"Effect, health, and price are the issues that homeowners are concerned about when renovating their homes. The aesthetics issue can be addressed by finished furniture, which is also one of its advantages. Environmental protection is something that finished furniture that generally uses E1-grade medium-density fiberboard as a base material cannot address. And cost-effectiveness is something that finished furniture with high circulation costs does not have. Therefore, our business lies in the fact that the products or solutions we provide can address all of these issues that consumers are most concerned about. This is our advantage."
After taking the last sip of water from the cup, he continued, "Our intelligent paint-free ecological board has matching auxiliary products for each product and each color, which can realize multi-functional personalized home customization. This completely breaks through the single use of board as a basic material, and the aesthetics of customized home furnishings are completely comparable to that of finished furniture.
Secondly, the paint-free smart eco-board is made of solid wood and meets the E0 environmental protection standard, so its healthiness speaks for itself. Furthermore, custom-made smart eco-board homes require a short construction time and are highly cost-effective. Spending less time and money to enjoy great value for money is always everyone's top shopping aspiration."
I can't stop at all. "Don't forget, user experience is very important. As a value-added service in the sales process, you must pay attention to it. We have done a lot of work in this regard. In addition to the real-life experience area in the store, the company has also developed a customized experience system for intelligent paint-free ecological panels.
Through computers and mobile phones, users can experience the effects of using smart paint-free ecological panels in advance, providing reference and guidance for consumers in selecting materials. In addition, each of our panels is marked with multiple high-tech invisible anti-counterfeiting labels, blocking the breeding ground for counterfeit and inferior products and providing consumers with a safe and reliable purchasing environment. "
Environmental protection is a big issue, but for some brands, environmental protection is really not a big deal!